The Big Idea - David Ogilvy

Topics: Design, Inspiration, Marketing, Motivational, Quotes

"You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product [or service]. Unless your advertising contains a big idea, it will pass like a ship in the night.

"Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process."

David Ogilvy

I'm not sharing this quote to say that you'll become famous or rich, but it does take either a great business idea, good timing, or a better way of doing something, like superior customer service, to have a successful business.

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