Growing Asparagus is Like Marketing
Why I Blogged About Asparagus
Now, I know you're wondering what in the world am I doing writing about how to grow asparagus. I have a couple reasons.
One, I love analogies and if I can find a good analogy to help you learn, then I'm all for it. I learn better with analogies, like I read this article about how Gandalf from Lord of the Rings relates to good marketing agencies.
Two, I sometimes I want to write about really random topics, so I figured I still could if I came up with a way to connect it with business, marketing, etc. The light bulb came on, and I started Random Wednesdays and Random Wednesdays Explained. Now I realize that today is not Thursday and that I didn't write the article about asparagus on Wednesday, but I really wanted to get this out before I lost focus. I may not got out one Random Wednesday every week, but I will explain my Random Wednesday the following day that I post it.
Three, I love to learn about new things.
Starting From a Seed
The first thing that you have is a seed, your great idea for a marketing campaign or how to get millions of links (which is a part of marketing). You feel so excited about your idea that it feels like your idea will take you to the moon and back. Now, settle down. Let's do some testing. The idea may very well take you to the moon and make you millions (or maybe your client millions), but let's be logical for a little bit.
Just like our seed, our idea needs to be planted in the right spot. It needs a place to grow and develop. This place may be a pilot area or it may just need to incubate, this allows your brain to work through the details. If you're going through the incubation stage on any idea, you need to write everything you think of down. That way your thoughts aren't getting lost and there's more room to think.
Next, the seed needs water. So what do you do, go to others for advice, bounce your idea off of others, sometimes it's good to completely remove yourself from work in order to clear your head and get refocused. I've found that I sometimes get inspiration for a problem I've been working on when I let the problem sit for a little while.
To the Garden!
I'm sure you know what the garden is! The garden is the market you're trying to reach. You've worked on your idea, your marketing strategy, and now it's time for that small little plant to go out into the big garden.
Moving the asparagus into the garden isn't the last thing you do. There's PR-continually water, A/B testing with ads and landing pages-sunlight and night time, creating great content-fertilizers, etc.
Now Just Wait
Your little asparagus plant will grow and develop. Your marketing strategies will grow and change to meet new needs, new technologies. There's never going to be a time where you stop taking care of that little plant, but that little plant will get bigger and bigger.
Three Years: From Seed to Asparagus to Plate
You now have asparagus! Your idea worked and made millions!
Here is where you can view the full image that was used in this article of how to grow asparagus from a seed.
Let me know what you think below.
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